Minute Maid Redesign
Minute Maid Redesign
Minute Maid Redesign
Category
Category
Graphic Design
Graphic Design
Keywords
Keywords
Personal Project
Personal Project
My idea for this project was to redesign the small Minute Maid Orange Juice carton that they used to give out at fast-food chains like Jack-in-the-Box.
When I was a kid, I loved Minute Maid, and as I grew older, I realized that their packaging could definitely be elevated to reflect its amazing taste. I aimed to put a fresh, minimal spin on the original, while still keeping the main components of the original design.
My idea for this project was to redesign the small Minute Maid Orange Juice carton that they used to give out at fast-food chains like Jack-in-the-Box.
When I was a kid, I loved Minute Maid, and as I grew older, I realized that their packaging could definitely be elevated to reflect its amazing taste. I aimed to put a fresh, minimal spin on the original, while still keeping the main components of the original design.
A Love Letter to Childhood.
A Love Letter to Childhood.
A Love Letter to Childhood.
A Modern Spin on an Old Classic.
A Modern Spin on an Old Classic.
A Modern Spin on an Old Classic.
Mood Board
Mood Board
My initial brainstorm kind of shows what kind of vibe I was going for. I wanted to keep the serif font style, as well as the orange slice and leaves that the original box has. But I wanted the color palette to be brighter and the design to overall be more minimal.
My initial brainstorm kind of shows what kind of vibe I was going for. I wanted to keep the serif font style, as well as the orange slice and leaves that the original box has. But I wanted the color palette to be brighter and the design to overall be more minimal.
My initial brainstorm kind of shows what kind of vibe I was going for. I wanted to keep the serif font style, as well as the orange slice and leaves that the original box has. But I wanted the color palette to be brighter and the design to overall be more minimal.
Revision 1
I started by creating the graphics according to my sketch, but found it looked a little empty.
I started by creating the graphics according to my sketch, but found it looked a little empty.
Revision 2
I then decided to add some leaves to the oranges to give them more color and fill the space.
I decided to add some leaves to the oranges to give them more color and fill the space.
Revision 3
For my last revision, I just played around with the positioning until I liked the way it looked.
For my last revision, I played around with the positioning until I liked the way it looked.
Closing Thoughts
Closing Thoughts
The result is a bright, clean design, closer to styles that I have recently seen many larger corporations trying to emulate.
I wanted to make sure to still incorporate the key features of the original design. ie. the orange slices, leaves, and serif font style. As a result, I was able to produce a clean, modern rendition of the original!
The result is a bright, clean design, closer to styles that I have recently seen many larger corporations trying to emulate.
I wanted to make sure to still incorporate the key features of the original design. ie. the orange slices, leaves, and serif font style. As a result, I was able to produce a clean, modern rendition of the original!