Traditional Tea Line
Traditional Tea Line
Traditional Tea Line
Category
Category
Graphic Design
Graphic Design
Graphic Design
Keywords
Keywords
Personal Project
Personal Project
Personal Project
For this “brand” I wanted to highlight famous Chinese monuments in hopes of attracting new audiences to try traditionally brewed teas.
Personally, I love drinking Chinese tea, Jasmine is my favorite hot brew, and Ooloing is my favorite cold brew, but it changes all the time. That being said, I believe everyone should get the chance to try it for themselves, which was what inspired this product.
For this “brand” I wanted to highlight famous Chinese monuments in hopes of attracting new audiences to try traditionally brewed teas.
Personally, I love drinking Chinese tea, Jasmine is my favorite hot brew, and Ooloing is my favorite cold brew, but it changes all the time. That being said, I believe everyone should get the chance to try it for themselves, which was what inspired this product.
Breaking Barriers.
Breaking Barriers.
Breaking Barriers.
Introducing traditional Chinese teas, marketed in a new and captivating way.
Introducing traditional Chinese teas, marketed in a new and captivating way.
Introducing traditional Chinese teas, marketed in a new and captivating way.
Process
Process
Brainstorming
I began my design process by deciding what aesthetic I wanted to go for. Aligning with my personal style, I wanted to keep the graphics minimal but wanted the overall brand to feel clean, with easy to read fonts and round lettering.
Researching Monuments
After getting a basic feel down, I searched for some of the most visited tourist attractions and monuments for those visiting China. The Great Wall was a given, but I wanted to make this a series, so I noted a few monuments that I felt would be recognizable.
Sketching and Iterating
As I mentioned earlier, I had initially wanted this project to be a series, however, after revisiting the project, I decided to make the Oolong design the face of the brand, which is why it may look slightly different compared to the others. The Great Wall represents Oolong tea, the Temple of Heaven represents Green tea, and the Forbidden Temple represents Jasmine tea.
Brainstorming
I began my design process by deciding what aesthetic I wanted to go for. Aligning with my personal style, I wanted to keep the graphics minimal but wanted the overall brand to feel clean, with easy to read fonts and round lettering.
Researching Monuments
After getting a basic feel down, I searched for some of the most visited tourist attractions and monuments for those visiting China. The Great Wall was a given, but I wanted to make this a series, so I noted a few monuments that I felt would be recognizable.
Sketching and Iterating
As I mentioned earlier, I had initially wanted this project to be a series, however, after revisiting the project, I decided to make the Oolong design the face of the brand, which is why it may look slightly different compared to the others. The Great Wall represents Oolong tea, the Temple of Heaven represents Green tea, and the Forbidden Temple represents Jasmine tea.
Mood Board
Mood Board
Contains most of my initial ideas and inspirations for the design style and colorway. I wanted to keep an earthy and grounded feel.
Contains most of my initial ideas and inspirations for the design style and colorway. I wanted to keep an earthy and grounded feel.
Sketches
Sketches
A basic sketch for The Great Wall using just shapes, along with fully fleshed out versions of the Temple of Heaven, and the Forbidden City.
A basic sketch for The Great Wall using just shapes, along with fully fleshed out versions of the Temple of Heaven, and the Forbidden City.
Versions 1, 2, 3 & other concepts.
Iterations
Iterations
Iterations
Temple of Heaven.
Temple of Heaven.
Dongcheng, China
Dongcheng, China
Dongcheng, China
The Forbidden City.
The Forbidden City.
Beijing, China
Beijing, China
Beijing, China
Closing Thoughts
Closing Thoughts
Authentic teas might be intimidating to purchase for those who are unfamiliar with doing so. Without something fresh to attract a new audience, there wouldn't be anything reeling customers in.
Therefore, I believe having packaging with recognizable monuments would grab the attention of various groups of individuals, as the first thing to catch a consumer's eye is always the packaging. This would make it easier to push out quality traditional teas in regular grocery stores.
Authentic teas might be intimidating to purchase for those who are unfamiliar with doing so. Without something fresh to attract a new audience, there wouldn't be anything reeling customers in.
Therefore, I believe having packaging with recognizable monuments would grab the attention of various groups of individuals, as the first thing to catch a consumer's eye is always the packaging. This would make it easier to push out quality traditional teas in regular grocery stores.